Site Tracking Reports
Understanding how people use your website is key to improving their experience and achieving better results. Website tracking and reporting give you clear, actionable insights into visitor behaviour, what’s working well, where users drop off, and which content drives engagement. With the right data, you can make informed decisions that save time, reduce guesswork, and help you continuously improve performance.
View a Site Tracking Report
- Go to Websites > Tracking
- Click on your website
- Here you will see all the visitor data that Transpond tracks, including unique visitors, page views, locations and campaign activity
Understanding Site Tracking Reports
Overview - The Overview tab provides a snapshot of site tracking activity, including unique visitors, new visitors and page views.
Visitors - The Visitors tab provides detailed visitor activity for the selected date range. You can view trends in impressions, first visits, returning visitors and unique visitors, along with a detailed breakdown of individual visitor activity. Filters allow you to analyse traffic by device, source and events, helping you understand how visitors are interacting with your website.
Pages - The Pages tab lists all tracked pages and the number of visits (hits) each page has received during the selected date range. This report helps you identify your most visited content and understand which areas of your website attract the most engagement. Alongside page traffic, you can view when each page was last visited, whether notifications are enabled, and create tracking events for specific pages directly from the report..
Campaigns - The Campaigns tab shows which Transpond campaigns generated visits to your website during the selected date range. For each campaign, you can see the number of website visits (hits) it generated, the campaign type, and when the most recent visit occurred. This helps you understand which campaigns are driving traffic to your website.
Events - The Events tab displays all tracked events and the number of times each event has been triggered. Depending on the event configuration, you may also see associated values and performance trends over time.