Signup Form Reports

Signup forms are often the first step in capturing customer interest, but without clear reporting, it’s hard to know what’s working and what needs attention. Form reporting helps you see how your forms are performing, from submission volumes to completion rates and common drop-off points.

With the right insights, you can quickly identify issues, reduce errors, and make informed improvements that increase conversions. Instead of guessing, you can confidently optimise your forms to save time, improve data quality, and create a smoother experience for your subscribers.

View a Signup Form Report

Once you have deployed a Website Form, you can monitor the performance of the form via the Form Report. To access the report:

1. Go to Websites > Forms
2. Click on the three dots to the far right of the Form name
3. Click View Analytics in the menu

Here you will see all the data relating to your Form, including impressions and signups by device and over time.

Understanding Signup Form Reports

Impressions - This metric shows the total number of people who have viewed your Website Form.

Signups - This metric shows the total number of people who successfully submitted the form. Comparing signups against impressions can help you understand how effectively your form converts visitors into subscribers.

Signups over time - Thisgraphchart shows how many signups were generated during the selected time period. Use it to identify trends, measure the impact of marketing activity, and spot increases or decreases in form performance.

Impressions & Signups by Device - This report breaks down impressions and signups by device type, such as desktop, mobile, and tablet. Large differences between impressions and signups on a particular device may indicate a usability issue or an opportunity to improve the form experience.